Top 5 Customer Engagement Tactics that work for D2C Brands

Posted on February 22nd, 2021
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Top 5 Customer Engagement Tactics that work for D2C Brands

Every D2C brand may provide its own set of products but they all have one common objective - An Effective Customer Engagement Strategy. They enjoy the freedom to connect one-on-one, with their customers across multiple touch points. This single advantage holds the potential to boost their customer engagement levels, but only if it's done in the right way.


So which marketing tools and tactics ensure that D2C brands are keeping their customers close, satisfied and as their top priorities?


Here are the top 5 customer engagement tactics that work well for the D2C brands:


Social engagement


Many brands have a social presence and are using it to their benefit. Facebook, Instagram, Twitter, Pinterest, and LinkedIn have proven to be highly effective marketing avenues. But D2C expertise lies in the way these brands touch their audiences via these platforms.


Often, they identify a worthy cause to associate with. The planet and sustainability of natural resources is a typical D2C area. Next, they strive to be 100% genuine. Like there are no middlemen between the brand and the customer, similarly, there are no masks or false appearances between the two. Such approaches are successful in effortlessly distributing key messages and forming deeper customer connections.


Even D2C social advertising is special. Though most of it looks far from millionaire dollar campaigns, it makes consumers identify swiftly with approachable models, affordable price ranges and attainable brand attributes. The most profitable route to better customer engagement is to utilise a healthy mix of both paid and organic social media tactics.


User-generated content


This empathetic customer engagement strategy works wonders for both brands and customers. When buyers and brand loyalists view their own or others’ genuine online user content, it creates unparalleled delight. This content can include selfies or candid clicks wearing relevant products, brand captions or memes created by customers, short videos with trials or testimonials or even positive reviews with keyworded hashtags.

What makes user generated content work is its authenticity that naturally inspires consumer trust and converts potential buyers.

Next, build a user generated content library using industry and social influencers. Micro or nano-influencers are hassle-free targets as they don’t expect money and trigger high engagement.They’re good with products and gifts and they will show your untapped buyer market how to use your products, without you even suggesting it! Other quality user-generated content ideas are unboxing footage, results of giveaways/contests and product comparison stories.

The advantages for brands are, of course, better engagement and conversion. But the true valued, and somewhat hidden, benefit is that constant stream of original and engaging content that is otherwise quite an effort to create in-house.

Personalized, subscription-based


As a D2C brand, the greatest advantage it has over other traditional business model companies is a privilege of collecting first hand data directly from their customers. To make optimum usage of this valued and rich resource, they create highly personalised customer experiences.


One popular tool is a subscription-based model that can be developed by offering proactive solutions and ideas via a strong email marketing campaign. One can offer tailored value deals, discounts, paired products and even incentives through this mode.


D2C brand loyalists are quite ready to act as brand ambassadors by recommending products to their friends and families and receiving free stuff in return. Due to a limited client base to begin with, D2C brands are in the right stage to offer customised packaging, free delivery and no-questions asked returns.


Omnichannel communication


To catch every current customer, curious online searcher or potential buyer, D2C brands should have a digital omni-presence! This can be achieved via a unified communications platform, aptly known as an omnichannel system.


The most important aspect to know about omnichannel communication is the seamless synergy between every medium. Eg: If a customer reaches out via an email and then decides to open a chat window to discuss the same matter, this platform instantly offers the brand or support team, the entire thread, across channels. This eradicates the need for the customer to repeat the whole story every time, he or she connects to the brand.


It confirms presence via email, social media messenger, pages and chat.


Adopting an omni-channel strategy also helps accomplish business objectives by using SEO, marketing automation, integrations & analytics.

Optimized and aware


Top D2C brands are in a better position to optimize for search engines using the right keywords and create value-adding content that ranks organically in search results.


Since they are in constant touch with their audiences, they continue to evolve in order to stay optimized. Most brands think that optimization is a one time function.


But the D2C brigade have realised that optimization includes an engaging, quick loading website, high conversion landing pages, exciting and immersive advertising, keyword and hashtag right content, localised and personalised approaches as well as keeping their ear to close to the ground.


Hence, though all these 5 customer engagement tactics are used by many, leading D2C brands have learnt to take them one step further. And finally, going that extra mile is what sets any D2C brand apart.

Category:
Best Practices

Posted on:
February 22nd, 2021