Top Strategies B2B Brands Can Steal from D2C Brands

Posted on February 19th, 2021
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Top Strategies B2B Brands Can Steal from D2C Brands

Direct to consumer (DTC) brands have established that forging connections with their customers through the right content. This is the route to building a strong D2C business. The DTC model if implemented well with B2B marketing, can deliver brand building by enhancing reputation and market positioning. B2B businesses can create lead generation, by boosting higher levels of engagement with their prospective buyers.


Key characteristics of a DTC approach:

  • Connecting directly with the market and customers by cutting out the middleman.

  • Focusing on data and customer relationship management

  • Performance-driven approach to marketing

  • Use of content marketing and branded content strategies to tell a brand story


DTC brands' direct connection with potential customers through numerous digital and social platforms shows how using this approach and applying it consistently, will help businesses create ongoing engagement and build a community.


Let's have a look at the top strategies that B2B brands can steal from D2C brands:


Content for community building


The core of any DTC brand lies in its distributed content. Via this mode, these brands focus on building a community rather than selling products. This inspires passion and loyalty among their customers.


B2B companies can begin by creating content that revolves around their business and products or services. Research papers, infographics, and thought-leadership articles are mighty effective in delivering interesting and valuable information to customers. When used smartly, they can even provide lead generation and customer retention.


Know your customers


DTC brands focus on producing content based on an understanding of their customers and the purpose in which it serves them. Direct to consumer brands are driven to build direct sales and customer relationships through unique themes for digital, social, or mobile businesses. They are keen on knowing their audiences well, to avoid wasting time, money and effort in marketing to wrong or uninterested groups.


Tell your brand story through your audience


Every brand has its own story about how the business came into being, was built, the culture and its unique vision. A company's purpose when shared through its audiences creates a genuine, long term link between them and the business.


Employees of D2C companies must also get to know their company and product line inside out. This level of expertise can prove to create better results by triggering different points of view among the market. Stories that are worth sharing can be valuable to customers in decision-making and can help produce content that’s a lot more interesting than statistical case studies or infographics.


Feedback for product development


A B2B product or service launch process is streamlined in this manner - research, development, and product launch. The product begins getting valuable feedback from its customers and clients only after it is successfully launched. Following this, new products or revamps of current products are initiated.


Typically in a D2C launch, products are directly thrown into an immediate feedback loop. Customers share immediate feedback and brands are quick to act on it, enabling them to make on-going product iterations to suit evolving needs and preferences. For B2B companies to strengthen relationships with clients, they can consider implementing feedback and staying relevant to customers’ needs as it is a brilliant reference point for future innovations.


Make your customers feel at home


Your consumers are active on multiple devices and platforms such as their laptop, PC, mobile, apps and social media. They initiate their purchase journeys via any mode they please and expect seamless transitions between themselves and the associated brand. B2B entities can create great customer experiences through multitouch points and omnichannel platforms, by engaging their clients continuously through every possible avenue.


Influencers and promotions


Promotional posts from famous influencers with a strong list of followers can be highly effective to draw the attention of consumers towards a particular product or service.


B2B brands can build a reputation and drive business results through influencers, from both internal and external sources. Influential employees or top executives can step up and create opinion pieces for media publications, LinkedIn and company websites.


The fast growing B2B sector can utilize D2C strategies as they push their businesses forward with a strong focus on building brand strength through engagement via engaging content and most importantly, through elevating customer experience.


Category:
Best Practices

Posted on:
February 19th, 2021