Are Chatbots the ultimate future for D2C brands to interact with their customers?

Posted on April 19th, 2021
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Are Chatbots the ultimate future for D2C brands to interact with their customers?

To gain an advantage over the competition, you must be able to decode customer behaviour and forecast market trends. With increased market competition, the necessity of improving operating procedures, innovating products and services, gathering business intelligence, cannot be ignored in order to meet consumer demands more effectively. Surprisingly, you need business intelligence that is not only precise but also timely.

It's reassuring to know that chatbots powered by artificial intelligence and machine learning can help a lot. Also, when consumers are enjoying personalised experiences these days, chatbots provide you with an excellent gateway to deliver that. The customised experience eventually helps you to build a strong consumer relationship and it’s crucial for consumer satisfaction and acquisition.

Chatbots were quickly adopted after Facebook opened up its developer platform back in 2016 and demonstrated what can be achieved with chatbots. Soon after, Google joined the fray with Google Assistant. Since then, a huge number of chatbot apps have been developed for websites, apps, social media, customer service, and a variety of other uses.

What exactly is a ChatBot?

Chatbots are software applications that utilise natural language processing and artificial intelligence to understand what a person needs and at the same time guide them to what they want with as little effort as possible. These are often referred to as one of the most advanced and promising forms of human-machine interaction. A well-designed and constructed chatbot will be able to perform the following functions:

  • Understand the types of questions people ask using current conversation data.

  • Through a 'training' period, examine correct answers to those questions.

  • Use machine learning and natural language processing to understand the context and improve answering ability for future questions.

Why are Chatbots important?

In today’s on-demand, real-time world, everything appears to be just a click away and consumers expect the quick and easy discovery of information. When they are unable to do so, they become dissatisfied and turn to your competitors for getting the kind of online experience they want.

Chatbot applications improve customer experience by streamlining interactions between individuals and services. Simultaneously, they provide businesses with new opportunities to increase customer engagement and operational efficiency by lowering the traditional cost of customer service.

Use cases of Chatbots

Here are some of the most creative and useful ways that chatbots are currently being used.

  • Chatbots are used to convert more website traffic.

  • Chatbots are used to generate more qualified leads.

  • Chatbots are used to automate business processes.

  • Chatbots are used to elevate the consumer experience.

Choosing the right Chabot application

To create a chatbot, you can use a variety of techniques and tools. Some chatbot technologies are more suitable than others depending on the use case you want to address. The combination of various AI forms such as machine learning, natural language processing and semantic understanding may be the best choice to achieve the desired results.

Chatbot platforms

Check out some of the powerful chatbot platforms, that will help you to create a suitable chatbot for your website.

  1. Motion AI

Motion AI makes it easy to create, train, and deploy chatbots on Facebook Messenger, Smooch, Slack, and your website. It allows you to create a flowchart of your conversations that you can see the results of a bot query.

  1. Octane.ai

They come with pre-built features that make adding content, messages, conversations, filling out forms, displaying merchandise, and more to your bot a breeze.

  1. Flow Xo

Only this chatbot platform has over 100 integrations. It has a simple visual editor. It also includes a number of pre-built templates to help you get started quickly.

  1. GupShup

In contrast to plain-text messages, creative smart messages from GupShup contain structured data and intelligence that enable advanced communication and automation.

  1. QnA Maker

Microsoft created a QnA bot that requires you to share the URL of your FAQ page and the bot will be created within a few minutes using the FAQ and the structured data information.

Conclusion

As chatbots gain traction as a customer engagement platform, it's a good idea to incorporate them into your enterprise app or launch them as a standalone app to boost in-app sales. They perform their jobs to the best of their abilities due to their spontaneity and intelligence. However, before you start developing a chatbot, you should be aware of the prices and other kinds of expectations that your customers have.

Chatbots may appear to be a far-fetched concept, but 75 per cent of Internet users are said to be using one or more messaging platforms, according to statistics from the Global Web Index. So there is a wonderful opportunity for you to integrate a chatbot with your website and engage more users with your products and services.


Category:
Best Practices

Posted on:
April 19th, 2021