D2C – Top 9 Trends in 2021

Posted on December 15th, 2020
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D2C – Top 9 Trends in 2021


The pandemic-proof Indian E-commerce sector saw an unexpected boost in 2020 - one of the advantages of the COVID-19! Springing forth from this boom was the D2C model that briskly wiped out unnecessary middlemen and handed the entire responsibility and control to the creative source - The Manufacturing Companies.

The true sellers, brands and their loyal customers have never been closer. It has been forecasted that 2021 is a year to look forward to D2C sweeping across the B2B and B2C online shopping genres, Let’s find out what the top trends for the upcoming year look like:

1. Subscription-based products

All subscription-based products are skyrocketing. People love it when they are given the exact products they need without having to order them! We have witnessed some subscription-based companies nailing it in the year 2020. Without a doubt, this is a major trend for the upcoming year.

India is a growing market empowered by the youth and no-doubt the youth population love subscriptions. Brands like Netflix, Amazon, Zoomcar have procured huge customer bases with this idea.

Subscription-based models assist in building a strong relationship with customers hence it is the advantage to the brand.




2. Personalized Shopping Experience

The current personalization process is about sending stunning emails about offers, reminders for the wish-list and targeted ads according to web history. But the changing dimensions of personalization have triggered brands to work more closely for better action and execution.

The approach to personalized experience needs reworks as per consumer expectations. For example, Vedix - a hair care brand, that researches your bodily Kapha, pitta and dosha with a questionnaire. Next, they prepared a suitable oil and shampoo kit for each person. They also offer subscriptions of 3 months, 6 months and 1-year.

An elaborate personalized experience is the call of the hour.

3. AI-based Chat boxes

AI chat boxes have gained ground with over 55% brands opting for the option. However, all have not explored every facet of this technology. But it has been predicted that sooner than later artificial intelligence tools are set to break limited mindsets.

D2C brands are eager to build a strong bond with their customers. AI-based chat boxes have natural human conduct that can reply with a human touch. And consumers agree that chat boxes make the buying process much easier.

With well-equipped AI, brands will not have to worry about hiring real-time chat representatives 24 by 7.

4. Omni Channel Approach

The amalgamation of online shopping and buying at brick-and-mortar stores is viable for the existing generations. With Gen Z, Gen X and Millennials under the radar for most consumer brands, an Omnichannel buying process is the best option.

Omnichannel procures a perfect blend of the digital and the real world to keep all options open for consumers. However, it is estimated that more than half of the world’s population shop via their mobile phones than in a real store.

Consumers are betting on better customer experiences, more user-friendly products, fresh brand sense and closer relationships with brands. This is all possible with the right adoption of the D2C model with an omnichannel approach.

5. Safe Doorstep Delivery

With the pandemic still gaining momentum across the world, safety is a non-negotiable priority. Safe and efficient delivery of products is a primary concern for buyers.

An evident step in the process of a D2C business model is hassle-free delivery for the customers.

6. Transparency on Delivery

Consumers expect better visibility to track their orders. An estimate of 51% of buyers wants to track their delivery with more accuracy and efficiency. Information such as shipping, estimated delivery time or transit period should be readily available and it is.

This is a roaring trend as most D2C businesses opt for better visibility of the delivery process to the consumers.

7. Customization

The world is all in for customization. D2C businesses have greater insights about consumer data and hence customization becomes a key priority.

People today want customized gifts, clothes, phone covers, cakes, sofas and many more. In the coming years, customization will play a vital role in building brand loyalty from current and new customers.

8. Brand Online Presence

If you want to know something, what is the first thing you do? Google it!

For any D2C brand to be seen and approached by customers, a strong online presence is a must. Building unique profiles that attract customers is a smart move in the digitalized age.

Branding remains as the foundation of marketing. A strong brand presence is directly proportional to the customer base. Brand persona, on the other hand, can be experienced like a living, breathing entity.

Engaging content with videos, short stories, write-ups and pictures that inspire people to be a part of and connected to your brand is essential.

9. Rise of Return Policies

Consumers are particularly confronted with the freedom to be able to exchange or return a product.. The concept has been prevailing in the globe for decades and digitalization is taking it a few steps further.

Some brands have added unique value to the return policy program. For example, Universal Standard, a fashion brand that offers to return or exchange the dress after a year introduced their own pleasant twist to an already sweet one-year return policy period. If the customer managed to lose or gain weight in the period, Universal Fashion would exchange it for a new size that fits!

This is an incredible example of D2C business to explore ideas and bring more creativity to their business.

Interesting? Stay tuned for more!


Category:
Best Practices

Posted on:
December 15th, 2020