Importance of Content for D2C Brands

Posted on December 30th, 2020
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Importance of Content for D2C Brands

It’s a no brainer that consumers have adapted to the one-click purchase modem. Getting the groceries done, stocking up the fridge and even buying your favourite outfit just by sitting at home, has fascinated consumers over the years.

With the pandemic gaining momentum, consumers had no other choice but to order online. While the threat of the new strain of coronavirus threatens people from stepping out, the D2C model is subjected to evolution.

Since the time demands all brands to go D2C, how will you stand out from the crowd?

In the ever-evolving concept of D2C, the power of engaging content remains intact. Since D2C brands communicate directly with the customer tapping onto powerful content has never been so critical.

In this blog, we will unleash the potential of content for D2C brands. The journey of creating content assets for the brand can be difficult and enduring. This handy guide can make it easy for brands to understand and explore all the content opportunities.

These are a few steps you must follow to leverage on the content.

  • Know your target audience

Know who you are talking to, what do they like, what are their preferred themes, where do they get inspiration from, what are their struggles, how can you help them – a well build audience profile will help you achieve your business goals.

This information will help you create personalized content that the customer can connect and resonate with. A personalized customer journey will bring success to your brand.

  • Inform your customers about your product

Informing your customers is an essential step towards the smart content building. Sometimes, consumers do not buy products because they are confused or misinformed. As a D2C brand, the power lies with you to keep your customers informed in the right direction.

How can you do this?

Publish well-written blogs and articles in a language that is understood by your customers. Inform your customers before launching the product. Creating the right buzz on social media with posts and short articles on social media platforms will go a long way.

Eradicating all the loopholes of confusion will create a better customer experience.

  • Call-to-Action

You must decide the call to action for all your content. For example, do you want your customers to directly buy the product, sign up for updates, or put in the cart, wait for offers and many more?

A specific call to action is essential to give the content a goal. Any content without a goal will act as an obstacle for potential customers.

What are the different types of content?

Let’s learn about the various types of content you can use to attract customers to your brand.

  • Visual Content

There is a series of visual content that you can use. Different types of visual content have a different impact. So you should try and work with all of these and understand what works best for your customers.

  • Videos

The most engaging form of content is videos. Most people are on the go with their life, in such instances they can watch videos easily. People in the metro, car, or while sipping coffee watch videos on their smartphones, why not leverage on the same?

  • User-generated content

Posting content that shows customers using your product, this explains how your product is useful for people. This enhances brand authenticity while building brand loyalty.

  • Infographics

Quick information bites! It’s a fun and interesting way to educate your customers about the new trends, products or anything that is happening in your brand.

  • Inspiring Posts

Well, people across the world are looking for inspiration every single day. Well, many brands are using this tactic to be the morning dose for their customers.

  • Aspiring posts

Showing a lifestyle that is empowered by the use of your products will attract more attention. Hence, creating posts that show how normal day instances get better by the use of your products.

  • Written Content

Different forms of written content help brands rank better on search engines.

Blogs and articles cannot be less than 300 words, search engines will not consider it as a blog. Hence, your blogs should be anywhere between 500-1200 words. Use the right keywords with smart information to hit the customers on the chord.

What are the different approaches to content?

You want your customers to know your brand by a specific style.

  • Brand Storytelling

Even if the world is changing dynamics every single day, storytelling will never go out of fashion. Connecting with your customers with the values that the brand stands for cultivates customer trust. Successful D2C stories have helped brands to evolve more and create a stronger customer base.

  • Attach the brand to something more than just products

Attaching the brand to a specific cause will create a greater impact. Every brand must make it a priority to attach to a social cause. Post pandemic if brands want to survive they must invest in doing good deeds for people in the world.

People today look for brands that understand human issues and step in to solve or overcome them in a better way.

  • Create Engaging Content

Without a doubt, engaging content is a must for every brand. Every content piece you post must go through a process of planning to make sure that the content resonates with your customers.

  • Make it Relatable

It is the most important step to excel at content. You have to make content that is relatable to your customers. Creating content that does not relate to your customers is a complete waste. Hence, create content that is easily relatable.

Why is content important for D2C brands?

Content is the foundation of brand identity. As D2C brands communicate directly with the customers, the absence of content will lead to the extinction of the brand. It goes without saying that the right content will bring more customers than your actual product.

Category:
Best Practices

Posted on:
December 30th, 2020