Why Direct to Consumer (D2C) Is The Only Sustainable Strategy In The Post Covid-19 Era For Brands

Posted on December 31st, 2020
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Why Direct to Consumer (D2C) Is The Only Sustainable Strategy In The Post Covid-19 Era For Brands

Even though countries are moving towards normalcy, the chances of going back to pre-pandemic times is still a dream. With the new strain of corona making news all over the world, brands must totally hold their horses of starting the brick and mortar services.

But does the pandemic stand as an obstruction for shoppers? Well, the answer is no. With over a year under isolation and home quarantine, people want to buy things that are essential as well as not.

So how is this happening? The absence of most middlemen like retailers and wholesalers, how are the products reaching the customers?

With the D2C business module, it is no doubt that this model has existed for years only boomed during the lockdown. Most brands willingly took up the path to become a D2C brand because of social distancing.

Well, how do we know that D2C is the only strategy that can keep brands afloat post the pandemic as well? This write up will answer all your questions right here. Stay with us till the end. Maybe you might just turn your brand into D2C.

  • Shop with a Click

As the lockdown has prolonged effects on people, stepping out and struggling through the traffic to buy one single shirt is not cool anymore. Do you get the point? Why would someone go out to buy when it can be delivered to your doorstep? Well, this is a game-changing mindset people have adapted during the lockdown.

  • Expansion of digital barriers

The lockdown led to people spending more time online and adapt digital transformation at an unexpected speed. This caused people to scroll, search, and explore. It has become easy for someone staying in Pune to order from a brand that is located in Delhi. So the vast expansion of digital borders has led to people making more e-commerce purchases than ever before.

  • Direct Connection to Customers

Believe it or not, brands that communicate directly with their customers gain more trust and loyalty. Getting products through retailers and wholesalers makes it difficult for customers to get their doubts cleared hence customers prefer a D2C brand more.

  • Brands that are not online will be forgotten

2.14 billion people are expected to shop online in 2021, that’s a huge number. To be specific brands that do not show up online will be slowly forgotten. It is certain that concerts, events, malls etc are running on quite a slow pace and turning to D2C with e-commerce is the best switch right now.

  • Personalization or customization

Digging on the goldmine! It is certain that personalization and customization in every product is loved by customers. The pandemic has led to options of personalization of almost everything online. One can just pick, choose and order accordingly.

With such ease of ordering with the exact details, why would someone go out to stores and explain it to different retailers? This is a game-changing moment for D2C brands. Customization will not only attract more customers but also build loyalty with existing ones.

  • Everything can be bought online

With the drastic changes in shopping dynamics, it is certain that buying groceries, veggies, shoes and more from stores will be outdated. People are inclined to the idea of online shopping adhering to safety as well as comfort. Customers get to choose from different brands by just flicking the screen. The increasing momentum of D2C brands is unlikely to set to become the leading business module.

  • Return and exchange policies

Brands offer return and exchange policies while shopping on their site. People feel safe with the option of return and exchange policies and this stands as one of the strongest reasons for booming D2C culture. Stores cannot allow trail for dresses or any item, hence it seems unnecessary to go to the store to buy things.

  • Cashless approach

Though the cashless approach started quite a long back, the pandemic has stressed the need to go cashless. The fear of contracting the virus through exchanging notes is still viable. People feel safe paying online and this triggers more e-commerce transactions. Slowly people have adjusted to paying with online applications and mobile banking this has streamlined the process of D2C shopping across the globe.

  • Customer Experience

Enhanced customer experience has triggered online shopping behavior. Online stores offer extensive customer experience with Artificial Intelligence (AI) and ML (Machine Learning).

  • Data

Brands have access to unbelievable customer data. This helps brands to deliver the best results to customers. Data remains a smart device to leverage on and chances of attracting more customers are possible.

Brands understand what their customer prefer like mode of ordering, most bought products, most used payment mode and many more. Brands deliver better with this data, and the customers highly appreciate it.

  • Independent brands

With D2C there is no need to rely on retailers and wholesalers. This creates a simplified version of the brand. Direct communication, direct delivery and direct feedback all possible in just one switch – D2C.


It is no doubt, that changing to D2C is not an easy task. It is an extremely consuming process but it is the only sustainable module in the post-pandemic era.

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Posted on:
December 31st, 2020