If your eCommerce marketing plan does not involve a blog, you are losing traffic, leads, and sales. As the online marketplace becomes more competitive, having great products is no longer sufficient. On Shopify alone, over 500 new online stores are launched every day.
In today's dynamic online marketplace, an eCommerce blog is the most cost-effective and efficient way to distinguish your brand and attract new customers. Despite major shifts in marketing strategy, blogging is one aspect that has remained constant over the years.
You should have a blog regardless of the type of business you run, whether it's an online start-up or a small local business. Here are five reasons why D2C companies must own a blog:
It's not easy to promote your services and products, particularly in today's highly competitive business environment. The blog comes in handy at this point. It assists you with your company's multimedia representation, keeps the audience engaged, and promotes your business.
Consider using your blog to promote product videos, podcasts, interviews, and other material. This is an excellent material for your website and beneficial to your audience.
Blogging and sharing related content is a fantastic way to get more people to visit your website and use your services. With the aid of SEO techniques such as keywords, names, Meta descriptions, and more, blog posts will become a potent tool for increasing brand awareness.
Furthermore, each new blog you publish creates a new page on your website. This greatly aids SEO because it offers Google and other search engines an incentive to re-crawl the website in order to discover new material to index.
The blog is an excellent way to keep prospects informed about your offerings and build long-term relationships. Share your blogs on social media so that your posts, business insights and your viewpoints reach a broader audience.
When you post your blog on social media and get new users to your website, you'll start to see how much traction it can generate.
According to research, about 80% of businesses would rather have an advertisement in the form of a series of articles than the conventional "buy now" agenda. Customers are also tired of traditional advertisements and commercials, so finding innovative ways to show your services is critical in today's business world.
People trust the written message more than anything and blogs will boost their confidence towards your business. If you provide useful and relevant information, promote conversations and knowledge sharing, your brand can gain more trust and credibility.
Alternatives for Creating and Sourcing Blog Content
This is a good choice for larger marketing departments, but for small companies, creating all of their own content on a daily basis is usually not feasible. To make a blog successful, you simply can't generate enough content.
Another choice is to hire an agency, which is best suited for large marketing teams. They're usually expensive and require a long-term commitment, which can be risky for a small business with changing priorities.
Since it is relatively inexpensive, many small organizations opt for this approach. However, as anyone who has worked with freelancers knows, managing them can be a time-consuming job, particularly if you are working with many at once.
Furthermore, a freelance writer’s job normally ends when the article is finished, leaving you to promote the content and monitor its progress on your own.
Licensed content is produced by a reputable, professional publisher that you can use on your own site. This is a perfect choice for small teams looking for a low-cost way to draw more traffic to their websites without having to spend hours per week studying, publishing, and editing.
Conclusion
In today's digital and marketing environment, the value of blogging for business cannot be overstated. Even though other innovative resources have emerged to help you increase your visibility and promote your services, the importance of a blog cannot be underestimated. A blog post is an excellent method for widening your audience, website traffic and attracting new prospects, regardless of your needs.
Written by:
Basit Manzoor
Content Writer
Logibricks Technologies Private Limited
Email: basit@logibricks.in