Case study
Skincare D2C brand: Cut reconciliation time by 75%; zero write-offs in Q2
- Channels:
- Amazon, Flipkart, Myntra, D2C
- Accounting:
- Zoho Books
- Team:
- CFO + Finance Associate
The situation
A skincare D2C brand operating on Amazon, Flipkart, Myntra and its own D2C site, with a CFO and one finance associate keeping the books in Zoho Books. Reconciliation consumed most of the finance team's week, and unreconciled balances were quietly piling into write-offs.
What the reconciliation found
Automated matching of orders, returns, fees, taxes and payouts replaced the spreadsheet process. Every settlement line is now tied to an order, every fee validated against the agreed rate card, and every shortfall flagged with evidence attached.
The outcome
Reconciliation time dropped by 75%, ₹12.3 lakh of write-offs were eliminated in a single quarter, and ₹8.9 lakh of claims were recovered — with the finance team reviewing exceptions instead of building spreadsheets.
75%
Time reduction
₹12.3L
Write-offs eliminated
₹8.9L
Claims recovered